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悟形VDG /-轩妈品牌新年系列礼盒设计|包装|平面|悟形VDG 

2019-05-08 00:24 发布

设计作品 /[包装]
588 10 4
设计作品新年礼盒,新年礼盒,包装,设计,
  轩妈,成立于2013年的蛋黄酥品牌,因其使用新鲜食材和良好的口感,15年在网络迅速走红,好口碑一路延续至今。2018年单品销售超2亿元,成为600万家庭在蛋黄酥品牌中的不二选择。
  此次,悟形作为轩妈的年度战略合作伙伴,设计了一系列以“诸事圆满”为主题的蛋黄酥新年礼盒。团队充分考虑了新春礼盒的创意及包装上的展现形式,在设计上试图探索现代感与传统元素结合的可能性。灵感来源于波普艺术家草间弥生对波点的极致运用,“圆”形似蛋黄酥、且寓意“圆满”、“团圆”,以象寓意、蕴意深厚,赋予满满诚意与祝福。
  Xuan's mon, the egg yolk brand established in 2013, has been popular in the Internet for 15 years because of its use of fresh ingredients and good taste. In 2018, the sales of single products exceeded 200 million yuan, making it the best choice for 6 million families in the egg yolk brand.
  This time, as the annual strategic partner of Xuan's mon, VDG designed a series of egg yolk cakes with the theme of “all things perfect”. The team took into account the creativity of the New Year gift box and the presentation on the packaging, so the design tried to explore the possibility of combining modern and traditional elements. Inspired by the ultimate use of Bop artist Yayoi Kusama on the wave point, the round shape resembles a yolk cake, and it means consummation and reunion. It is full of sincerity and deep meaning, and is full of sincerity and blessing.
  CLIENT: XUAN'S MON
  CREATIVE DIECTOR: He Zhihua / Mori Zou
  DESIGNER: He Zhihua / Jin Wei / Dan Yu
  RENDERER: Lao ye
  COPYWRITER: Leon
  YEAR: 2018
   0180b85c6b95cea801213f2648cd07.jpg@900w_1l_2o_100sh.jpg
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   0175725c6b95cea801203d223e2655.jpg@900w_1l_2o_100sh.jpg
  轩妈,成立于2013年的蛋黄酥品牌,因其使用新鲜食材和良好的口感,15年在网络迅速走红,好口碑一路延续至今。2018年单品销售超2亿元,成为600万家庭在蛋黄酥品牌中的不二选择。
  此次,悟形作为轩妈的年度战略合作伙伴,设计了一系列以“诸事圆满”为主题的蛋黄酥新年礼盒。团队充分考虑了新春礼盒的创意及包装上的展现形式,在设计上试图探索现代感与传统元素结合的可能性。灵感来源于波普艺术家草间弥生对波点的极致运用,“圆”形似蛋黄酥、且寓意“圆满”、“团圆”,以象寓意、蕴意深厚,赋予满满诚意与祝福。
  Xuan's mon, the egg yolk brand established in 2013, has been popular in the Internet for 15 years because of its use of fresh ingredients and good taste. In 2018, the sales of single products exceeded 200 million yuan, making it the best choice for 6 million families in the egg yolk brand.
  This time, as the annual strategic partner of Xuan's mon, VDG designed a series of egg yolk cakes with the theme of “all things perfect”. The team took into account the creativity of the New Year gift box and the presentation on the packaging, so the design tried to explore the possibility of combining modern and traditional elements. Inspired by the ultimate use of Bop artist Yayoi Kusama on the wave point, the round shape resembles a yolk cake, and it means consummation and reunion. It is full of sincerity and deep meaning, and is full of sincerity and blessing.
  CLIENT: XUAN'S MON
  CREATIVE DIECTOR: He Zhihua / Mori Zou
  DESIGNER: He Zhihua / Jin Wei / Dan Yu
  RENDERER: Lao ye
  COPYWRITER: Leon
  YEAR: 2018
   0165c95c6b95cea801213f26b9cd47.jpg@900w_1l_2o_100sh.jpg
   01be735c6b95cea801213f26e4c261.jpg@900w_1l_2o_100sh.jpg
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   019f695c6b95d0a801203d22b7e57b.jpg

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